Brad Bogus

We’re of the mind that you should never take the fundamentals for granted. This is the first in a series of articles we’ll be releasing in the coming months to highlight different ways you can Focus on the Fundamentals. 

On really big sales holidays like the 4th of July, we not only like to tip you off to the most successful campaign ideas and strategies from the last year, we also want to share with you how this one went.

A recurring difficulty we face in writing these pieces is that we have a propensity for choosing figures that are very hard to encapsulate into a brief explanation.‍ In fact, you can go to Amber E. Senter’s website right now and find that there is no one way to describe her.

If you follow our content, chances are you know how much we promote aligning major sales days with already existing consumer holidays. Almost no other consumer holiday proves this point better than the 4th of July, which always comes the week before 710.

Happy Cabbage has indexed high on attracting some of the most interesting and unique humans to work with us; Sean Balogh, our Marketing Manager, is definitely no exception.

At many cannabis retailers, managing dispensary marketing and inventory are separate functions with different employees managing them.

There are very few true power couples in the cannabis industry. However, if you had to compile a list, you’d likely have Jeanette and Jesce Horton right at the top of that list.

Cannabis retailers may choose to have their own app for many reasons. For the purpose of this blog, we’re not going to dice up those reasons to provide a guide as to why a given retailer should. For that, you can check out this blog on Happy Cabbage’s Cabbage Patch.

One cannot speak on social equity, powerful women in cannabis, nor just best dispensary owners in the industry without mentioning Wanda James and Simply Pure.

There’s one person that EVERY Happy Cabbage customer knows in our company: Macey Hames, our Customer Success Lead. While she’s well known here, most don’t know her actual story.

When it comes to highlighting Black achievements in cannabis, few others can tout the impact Roz McCarthy is having on the industry.

In this inaugural piece, we’re highlighting Loriel Alegrete and Corvain Cooper with 40 Tons Brand. Let’s close out Black History Month with our first piece celebrating Black achievements all year long.

We want you to get to know some of the amazing people that make Happy Cabbage so special. However, Rico Lamitte is so well known and respected in and out of the cannabis industry that it’s likely you already know him.

Those other companies choose to link-gate the messages you send to your customers. Often, if you’re on those other platforms, you don’t know transparently what your true delivery rate is, which is your delivery PLUS your clickthrough rate (CTR).

Evaluating who your tech partners are going to be for the year is often part of that dreaded year-end budgeting for the coming FY. So, we want to help you figure out who your partners in marketing and inventory purchasing tech should be.

When consumers are holiday shopping, you want to align your dispensary marketing to meet them where they’re at.‍The good news is that Valentine’s Day cannabis shopping is popular. The other good news is that novelty items you don’t normally move can be in high demand on this holiday.

Run these Cannabis Promotions for Christmas and New Year’s to maximize your revenue at the end of the year.

With SMS spam filtering, segmentation has become more important than EVER. Smaller campaigns yield higher ROI with larger delivery rates. Trying to blast your whole list isn’t going to work anymore.

We are here to say, emphatically, that text marketing is absolutely a high-ROI generating channel. We’re going to guide you through those best practices that make our clients so successful at both getting messages delivered and creating incredible ROI on their campaigns.

With the week of Thanksgiving behind us, we wanted to take a look at how it all went down, share some interesting insights and a collection of the top most successful campaigns sent through text and email.

Most retailers in the cannabis industry are just looking for a text marketing tool that does what it is supposed to do. After years of failed promises and big headlines, there’s a ton of skepticism about what differentiates one SMS/MMS marketing platform from another.

‍Run these Cannabis Promotions for Green Wednesday, Thanksgiving and Black Friday and Make Bank on the Highest Sales Days of the Season

In this piece, we decided to dig in further and identify just how much revenue is left on the table when a product is out of stock. What’s the difference between the sales of a given product that is frequently out of stock and that same product always in stock?‍

Stop giving away profits for no increase in sales by fine-tuning your discounts to maximize sell-through and optimize on profit margin.

Stocking inventory to meet demand can feel like a moving target. This article will help you avoid overshooting the mark and locking up your cash as a result.

You may find yourself at this time and place wanting to know where to move your Weedmaps spend. Luckily, Happy Cabbage has your back.‍ Here are the 5 best ways to appropriate that budget into more ROI-driven marketing strategies.

In this analysis, we identified five retailers at random that had popular brands running campaigns, many of them with the same brands in common. And, well, not to spoil it, but the brands that ran these campaigns saw an average increase in sales of 78% during the period in which rewards were being redeemed by budtenders vs the prior period in which there were no active campaigns.

Use our GPT integration today to ensure you get those sends out even when you don’t have the bandwidth to think of what to say. If you are not talking to your customers regularly, your competitors are.

In this blog, we’re going to investigate the impact of incentivizing budtenders on retail sales. To do that, our Head of Data Science, Bobby Fatemi, dove into sales of four major brands over two periods of time: one where there was significant engagement between budtenders and brand-motivated training and incentive programs; and one where there was none. 

You can now send emails with Happy Cabbage using the same, high powered segmentation available with Happy Marketers, our SMS marketing platform.

What is a retail customer worth to a dispensary? That was the question our co-founder and Head of Data Science, Bobby Fatemi set out to answer.