Brad Bogus

Blog Posts

Successful Valentine's Day Cannabis Retail Campaigns

When consumers are holiday shopping, you want to align your dispensary marketing to meet them where they’re at.‍The good news is that Valentine’s Day cannabis shopping is popular. The other good news is that novelty items you don’t normally move can be in high demand on this holiday.

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Top Cannabis Promotions for Christmas and New Year’s

Run these Cannabis Promotions for Christmas and New Year’s to maximize your revenue at the end of the year.

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Cannabis Text Marketing Delivery Rate and ROI Performance in November 2023

We are here to say, emphatically, that text marketing is absolutely a high-ROI generating channel. Performance is directly related to best practices and good fundamental technology, which our clients enjoy. We’re going to guide you through those best practices that make our clients so successful at both getting messages delivered and creating incredible ROI on their campaigns.

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How Did Cannabis Retailers Perform on Green Wednesday, Thanksgiving and Black Friday?

With the week of Thanksgiving behind us, we wanted to take a look at how it all went down, share some interesting insights and a collection of the top most successful campaigns sent through text and email.

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What You’re Really Paying for with Dispensary SMS Marketing Software

Most retailers in the cannabis industry are just looking for a text marketing tool that does what it is supposed to do. After years of failed promises and big headlines, there’s a ton of skepticism about what differentiates one SMS/MMS marketing platform from another.

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Proven Cannabis Promotions To Drive Revenue On Green Wednesday, Thanksgiving, and Black Friday

‍Run these Cannabis Promotions for Green Wednesday, Thanksgiving and Black Friday and Make Bank on the Highest Sales Days of the Season

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How Much Do You Lose in Sales When Out-of-Stock of Popular Cannabis Products?

In this piece, we decided to dig in further and identify just how much revenue is left on the table when a product is out of stock. What’s the difference between the sales of a given product that is frequently out of stock and that same product always in stock?‍

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Save Cash by Stocking Exactly to Demand

Stocking inventory to meet demand can feel like a moving target. This article will help you avoid overshooting the mark and locking up your cash as a result.

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5 Ways to Optimize Marketing Spend Outside of Weedmaps

You may find yourself at this time and place wanting to know where to move your Weedmaps spend. Luckily, Happy Cabbage has your back.‍ Here are the 5 best ways to appropriate that budget into more ROI-driven marketing strategies.

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The Impact of Budtender Rewards Part 2 - Brand Sales Domination

In this analysis, we identified five retailers at random that had popular brands running campaigns, many of them with the same brands in common. And, well, not to spoil it, but the brands that ran these campaigns saw an average increase in sales of 78% during the period in which rewards were being redeemed by budtenders vs the prior period in which there were no active campaigns.

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Happy Cabbage + ChatGPT, What Could Go Wrong?

Use our GPT integration today to ensure you get those sends out even when you don’t have the bandwidth to think of what to say. If you are not talking to your customers regularly, your competitors are.

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The Impact of Budtender Rewards and Training at Retail

In this blog, we’re going to investigate the impact of incentivizing budtenders on retail sales. To do that, our Head of Data Science, Bobby Fatemi, dove into sales of four major brands over two periods of time: one where there was significant engagement between budtenders and brand-motivated training and incentive programs; and one where there was none. 

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Make Even More Money With Email on Happy Marketers - Feature Release

You can now send emails with Happy Cabbage using the same, high powered segmentation available with Happy Marketers, our SMS marketing platform.

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What is the Lifetime Value of a Retail Customer of Cannabis?

What is a retail customer worth to a dispensary? That was the question our co-founder and Head of Data Science, Bobby Fatemi set out to answer.

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