Marketing

New ideas and data-driven insights on how to do effective cannabis marketing.

The "Dispensary Loyalty Loop" From Digital Awesome

The average customer shops with 2–3 dispensaries at any given time. Often driven by product availability and pricing, this dispensary-hopping culture translates to missed opportunities for repeat business and long-term relationships with customers.

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4th of July’s Most Successful Dispensary Marketing Campaigns on Happy Marketers

On really big sales holidays like the 4th of July, we not only like to tip you off to the most successful campaign ideas and strategies from the last year, we also want to share with you how this one went.

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Top Cannabis Promotions for 4th of July and 710

If you follow our content, chances are you know how much we promote aligning major sales days with already existing consumer holidays. Almost no other consumer holiday proves this point better than the 4th of July, which always comes the week before 710.

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Dispensary Apps: Native vs. Non-native Ecommerce

Cannabis retailers may choose to have their own app for many reasons. For the purpose of this blog, we’re not going to dice up those reasons to provide a guide as to why a given retailer should. For that, you can check out this blog on Happy Cabbage’s Cabbage Patch.

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Marketing Dispensary 420 Events

Here are our Picks for the most successful 420 holiday promotions. With a Saturday holiday, retailers are preparing for a day full of action, as opposed to a few hours after 5pm on a weekday.

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Dispensary Mobile Apps: Benefits and Bullshit in Retail Cannabis 

Dispensary apps can be a headache but they don't have to be. We want to help you come up with a plan for getting your app off the ground and bring up what you should evaluate to make sure that app provides value to your business and your customers.

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