Marketing

New ideas and data-driven insights on how to do effective cannabis marketing.

How to Improve Dispensary Text Message Conversion Rates

Get insights on how to improve your dispensary text message conversion rate. Plus tips, factors, and benchmark data will help you craft SMS for 2023.

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How Over-Discounting Affects Your Dispensary Profits in 2023

Over-discounting is an industry problem that affects your profit margin, ordering behaviors, and brand relationships. Learn tips to fix these major problems.

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How to Use Segmentation to Boost Loyalty at Your Dispensary

Customer segmentation is a great way to boost your customer loyalty with custom content. Here are some key strategies to segment customers at your dispensary.

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Vanity vs Revenue Metrics in Dispensary Marketing

Learn the difference between vanity vs revenue metrics. And discover the metrics you should track to achieve your revenue and dispensary business goals.

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Why Last-Touch Attribution is Key for Small Dispensaries

Have a limited budget but don’t know what marketing channel should you use? Learn how last-touch attribution can help your cannabis dispensary drive revenue

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How to Build Your Dispensary Brand & Acquire New Cannabis Consumers

Creating an awesome brand for your dispensary isn't for the faint of heart. Make a good one? New customers will come flocking to you. Read our guide to learn how to build yours today.

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