Our team

We love what we do.

This is our team- a group of passionate, experienced professionals committed to empowering your business. Get to know more about us below.

Happy Cabbage Analytics Image 77
Andrew Watson
CEO | CFO

Focused on Leadership, Finance, Product Development, Sales, and Client Relations, Andrew comes from an extensive background in analytics and economics. His past experiences include directing finance analytics teams at Salesforce and One Medical, supporting billion dollar P&Ls. He brings a breadth of expertise and knowledge in statistical programming and financial management.

Happy Cabbage Analytics Image 71
Ryan Herron
CRO | COO

Highly skilled in Sales and Client Services,Ryan brings to the team years of experience in e-commerce client management, sales, and product marketing at BloomReach. He has covered numerous accounts that span the Fortune 500 and has provided best-in-class retailers, marketers, and brands with thought partnership on client success.

Happy Cabbage Analytics Image 73
Bobby Fatemi
CTO

With expertise in Product Development, Data Science, and Business Intelligence, Bobby has spent years in the industry performing deep statistical analyses on healthcare and financial data. His years of experience at Intuitive Surgical building predictive models from surgical robotic telemetry have honed his skills in both data engineering and best-in-class statistical modeling.

Amanda Hatfield Happy Cabbage Analytics
Amanda Hatfield
VP of Operations

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

Matt Anderson
Director of Growth

With expertise in Product Development, Data Science, and Business Intelligence, Bobby has spent years in the industry performing deep statistical analyses on healthcare and financial data. His years of experience at Intuitive Surgical building predictive models from surgical robotic telemetry have honed his skills in both data engineering and best-in-class statistical modeling.

Happy Cabbage Analytics Image 78
Kat Thompson
Data Engineer

Focused on performant design, data science, and software development, Kat brings a strong background in systems programming and data engineering.

Matt Dell
Marketing Coordinator

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

Our Approach

We analyze dispensary data to understand customer preferences and behavior, allowing businesses to deliver customized, unique marketing campaigns. We analyze this data in three primary ways.

Target

Target unique customers based on their buying behavior, reaching them at the perfect time

Filter

Filter your customers by geo-location and product preference making your texts more personal

Identify

Identify lost customers and earn back their business

Filter. Send. Engage.

  • Filter Results

    Select your target demographic and rapidly launch an SMS all in one interface in Happy Cabbage's Marketing Studio.

  • Send Instantly

    Send your targeted message with links to users matching the designated profile in minutes.

  • Guide Users

    Keep customers updated on the latest events, deals, and new products to stay top of mind.