Our team

We love what we do

This is us: a group of passionate, experienced professionals committed to empowering your business. Get to know more about us below.

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Andrew Watson
CEO | CFO

Focused on Leadership, Finance, Product Development, Sales, and Client Relations, Andrew comes from an extensive background in analytics and economics. His past experiences include directing finance analytics teams at Salesforce and One Medical, supporting billion dollar P&Ls. He brings a breadth of expertise and knowledge in statistical programming and financial management.

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Ryan Herron
CRO | COO

Highly skilled in Sales and Client Services,Ryan brings to the team years of experience in e-commerce client management, sales, and product marketing at BloomReach. He has covered numerous accounts that span the Fortune 500 and has provided best-in-class retailers, marketers, and brands with thought partnership on client success.

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Bobby Fatemi
CTO

With expertise in Product Development, Data Science, and Business Intelligence, Bobby has spent years in the industry performing deep statistical analyses on healthcare and financial data. His years of experience at Intuitive Surgical building predictive models from surgical robotic telemetry have honed his skills in both data engineering and best-in-class statistical modeling.

Amanda Hatfield Happy Cabbage Analytics
Amanda Hatfield
VP of Operations

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

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Kat Thompson
Data Engineer

Focused on performant design, data science, and software development, Kat brings a strong background in systems programming and data engineering.

Juan Rodriguez
Data Engineer

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

Andrew Stafford
Support Engineer

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

Paul Vandergrift
Account Executive

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

Rico Lamitte
Account Executive

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

Janessa Zertuche
Account Executive

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

Ryan Sweeney
Business Development

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

Macey Hames
Customer Success

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

Matt Dell
Head of Marketing

Focused on cross-functional operations, business strategy and process improvement, Amanda comes from a finance and operations background dedicated in the SaaS software industry. She's passionate about metrics, GTM strategy, cross-functional collaboration and project planning.

Our Approach

We analyze dispensary data to understand customer preferences and behavior, allowing businesses to deliver customized, unique marketing campaigns. We analyze this data in three primary ways.

Target

Target unique customers based on their buying behavior, reaching them at the perfect time

Filter

Filter your customers by geo-location and product preference making your texts more personal

Identify

Identify lost customers and earn back their business

Filter. Send. Engage.

  • Filter Results

    Select your target demographic and rapidly launch an SMS all in one interface in Happy Cabbage's Marketing Studio.

  • Send Instantly

    Send your targeted message with links to users matching the designated profile in minutes.

  • Guide Users

    Keep customers updated on the latest events, deals, and new products to stay top of mind.