Happy Marketers Powered by AIQ

There are too many wars raging in the world, and Happy Cabbage is excited to announce we're laying down our swords in this one. We are thrilled to announce that Alpine IQ is acquiring Happy Cabbage’s text and email marketing business, Happy Marketers. Happy Cabbage isn't going anywhere, and is teaming up with Alpine IQ to focus on solving the massive inventory issues plaguing the cannabis industry.

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If you’re a Happy Marketers customer, we’ll address what this change means for you below. We’ll also share some thoughts from Andrew of Happy Cabbage and Nicholas Paschal of AIQ. 

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First, we’ll address why we’re making this move.

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What Changed?

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With the recent shift to compliant messaging via 10DLC, the cannabis marketing landscape has grown increasingly complex. Marketers need more mult-channel tools at their disposal and Alpine IQ's robust text, email, in-app, direct mail, and eWallet capabilities will greatly benefit Happy Cabbage's customers.

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Look, the bottom line is that we have always believed in helping our customers achieve the highest possible impact in dollars to their business with our Happy Marketers tool. We avoided making the switch to 10DLC compliance until the very end so that retailers on the platform could make the most money for the longest time.

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Post-10DLC updates, the investment required to maintain the ROI for our customers isn't something that's in the cards for our business.

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Many voices have said this industry needs to work more collaboratively, and Happy Cabbage and AIQ are leading the way by rehoning our collective focus in support of the success of cannabis operators.

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Happy Buyers, the platform Happy Cabbage will continue to manage independently, helps retailers plan menus, place smarter orders, and manage inventory budgets more accurately to drive better margins and cash flow. Hundreds of retailers are already saving money in reduced overstock and aging inventory, and saving an average of 10 hours per week that retail buyers currently spend in slow, massive spreadsheets just to process orders.

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Alpine IQ customers will be able to fully capitalize on the benefits of inventory management and purchasing on the Happy Buyers platform while Happy Cabbage’s marketing customers will be able to grow through access to the many multi-channel marketing options available in the AIQ suite of tools.

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What Happy Marketers Customers Need to Know

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Happy Marketers is now a part of AIQ. You’ll benefit from Alpine IQ’s increased email capabilities, native applications, and advanced workflows. Our top notch Customer Success Manager Emily has joined the AIQ team to provide continuity for you and all customers on the Happy Marketers platform.

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We understand that you’ll have questions about this change and what it means for you. Both the Happy Cabbage and AIQ teams are here to support you and your team through this transition.

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Happy Cabbage isn’t going anywhere and no changes as it relates to Happy Buyers are being made. Our team is more focused than ever on solving the inventory challenges holding back this industry as we revolutionize retail cannabis ordering and menu planning with you and our Happy Buyers platform.

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Thoughts from Andrew and Nicholas

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“Bringing Happy Marketers over to Alpine IQ simply makes sense,” said Andrew Watson, CEO of Happy Cabbage. “This transition ensures the best possible future for our customers where they stand to gain significantly from Alpine IQ's expansive suite of marketing and telecom solutions. We are now focusing our energy on bringing intelligent ordering to thousands of retailers, with our tool Happy Buyers, which is currently saving retailers $150,000 in cash per store and eliminating manual steps from the ordering process.”

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Nicholas Paschal, CEO of Alpine IQ, remarked on the acquisition of Happy Marketers, "We’re excited to welcome Happy Cabbage’s marketing customers to our platform. This acquisition allows us to combine our strengths and extend a broader range of marketing and loyalty services to more businesses. Together, we’re enhancing what’s possible for our clients and continuing to build on the strong foundation already in place."

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“We’re excited to pour our energy into a singular focus on solving the largest cash problem in the cannabis industry today, retail inventory management, through the Happy Buyers platform, the only inventory tool specifically built for retail cannabis buyers,” Andrew added.

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You can test drive it free for 2 weeks using live store data. Click here.

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So if you're a Happy Marketers customer, you’re about to get an upgrade.

If you're an Alpine IQ customer, welcome to the world of smart inventory.

And if you're just watching from the sidelines: stay tuned.

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Big things ahead.

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