About Redi

Redi Cannabis operates two successful retail locations in Massachusetts, known for operational excellence and a loyal customer base. But as the market matured and margins tightened, leadership recognized they needed greater efficiency and more tactical inventory management to maintain their edge.

Client

Redi Cannabis

Headquarters

Massachusetts

Number of locations

Tool used

Happy Buyers

Industry

Cannabis retail

The challenge

Manual, labor-intensive processes

Redi relied on a complex Tableau-based system integrated with Dutchie. Quarterly SKU rationalization and weekly reordering required heavy manual work and hours of slicing reports.

“

When I do my quarterly SKU rationalization, that will take the better part of next week. I'm going to generate 20 reports, slice those up a dozen ways, pull insights, and set next steps for Q2. That will take quite a bit of time.

Ryan Silve,
Director of Retail at Redi Cannabis

Fragmented communication and vibes-based buying

Like many retailers, purchasing decisions were often influenced by relationships or gut feel, leading to overstock and clogged vaults.

“

People buy based on vibes and personal relationships and that's it. All of a sudden they're sitting on 5K worth of flower in the vault they don’t even have room to roll out because movement is slow and they just added another mid-tier vendor to their allocation.

Ryan Silve,
Director of Retail at Redi Cannabis

Need for nimble, data-driven decisions

As a non-vertically integrated retailer, Redi had to be precise with wholesale sourcing, SKU management, and promotional planning to stay profitable.

The Solution

Redi partnered with Happy Cabbage to implement Happy Buyers, streamlining day-to-day inventory management and demand forecasting while empowering staff at every level.
‍
Key features included:

Time-saving automation

Intuitive, rapid demand reports, out-of-stock alerts, and demand group management replaced manual spreadsheets and pivot tables.

Operational transparency

"Hyper accurate” run rate calculations and customizable blockout dates enabled more precise planning around holidays and promos.

Empowering staff and freeing leadership bandwidth

“There’s nothing here you don’t already have access to as far as data. It’s just presented in a way that saves a ton of time and removes the human margin of error, so you can spend more time building vendor relationships.”

The Results

55%

post discount margin

Redi maintains a very healthy post-discount margin, a full 15 points above what most average retailers maintain, or 40%.

Redi’s leadership highlighted the importance of systematizing buying and discounting to protect margins.

“Wholesale cost of goods is your foundation. Downstream of that, you need to look at discounting procedures. If you run a two-week promo, you need before-and-after comps on margin, category position, and sell-through. And people just don’t do that.”

Disciplined, data-first culture

Quarterly SKU reviews, strict menu curation, and a “nice and naughty list” for vendor management reinforced Redi’s commitment to tactical, data-driven decision making.

Industry advantage

By automating routine tasks and focusing on system efficiency, Redi is able to "level up their weight class" and compete effectively, even against larger, vertically integrated players.

“Wholesale cost of goods is your foundation. Downstream of that, you need to look at discounting procedures. If you run a two-week promo, you need before-and-after comps on margin, category position, and sell-through. And people just don’t do that.”

Redi cannabis levels up with Happy Buyers

Driving efficiency and discipline in a competitive Massachusetts market

About Redi

The challenge

The Solution

The Results

55%

post discount margin

Redi maintains a very healthy post-discount margin, a full 15 points above what most average retailers maintain, or 40%.

Redi’s leadership highlighted the importance of systematizing buying and discounting to protect margins.

“Wholesale cost of goods is your foundation. Downstream of that, you need to look at discounting procedures. If you run a two-week promo, you need before-and-after comps on margin, category position, and sell-through. And people just don’t do that.”

Disciplined, data-first culture

Quarterly SKU reviews, strict menu curation, and a “nice and naughty list” for vendor management reinforced Redi’s commitment to tactical, data-driven decision making.

Industry advantage

By automating routine tasks and focusing on system efficiency, Redi is able to "level up their weight class" and compete effectively, even against larger, vertically integrated players.

“Wholesale cost of goods is your foundation. Downstream of that, you need to look at discounting procedures. If you run a two-week promo, you need before-and-after comps on margin, category position, and sell-through. And people just don’t do that.”

Watch THE webinar

The Buyer's Blueprint with Ryan Silve of Redi

Try it with your own data—free.

About Redi

The challenge

The Solution

The Results

55%

post discount margin

Redi maintains a very healthy post-discount margin, a full 15 points above what most average retailers maintain, or 40%.

Redi’s leadership highlighted the importance of systematizing buying and discounting to protect margins.

“Wholesale cost of goods is your foundation. Downstream of that, you need to look at discounting procedures. If you run a two-week promo, you need before-and-after comps on margin, category position, and sell-through. And people just don’t do that.”

Disciplined, data-first culture

Quarterly SKU reviews, strict menu curation, and a “nice and naughty list” for vendor management reinforced Redi’s commitment to tactical, data-driven decision making.

Industry advantage

By automating routine tasks and focusing on system efficiency, Redi is able to "level up their weight class" and compete effectively, even against larger, vertically integrated players.

“Wholesale cost of goods is your foundation. Downstream of that, you need to look at discounting procedures. If you run a two-week promo, you need before-and-after comps on margin, category position, and sell-through. And people just don’t do that.”

Watch THE webinar

The Buyer's Blueprint with Ryan Silve of Redi

Try it with your own data—free.

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