What does a working retailer and brand relationship look like after six years? In this episode of The Buyer's Blueprint, we talk with Damon Crain, owner of Doobie Nights in Santa Rosa, and Rosemary Slade, his Kanha rep since the store opened in 2020. It's the first time we've had both sides of the buy in the same conversation.

We get into why Damon won't take a case of 32 when he sells five a day, why Rosemary would rather send smaller orders more often than one big one, and how real sell-through data changed what both of them can say yes to. This is a conversation about the economics of ordering, from the retail side and the brand side at once, using one six-year relationship as the case study.

Along the way, we also talk about:

• Why $50 eighths became $10 eighths, and what that does to how you staff a store
• How data helped a brand rep justify taking shelf space from a competitor
• What a two-month stockout did to a number-one selling SKU, and why the customers never came back
• How Damon connected AI to his POS, his menu, and six years of transaction history
• Why he caps any untested brand at $1,000, no matter what the minimum says

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