On this webinar we chatted with John Manlove from Apex Trading. John runs the wholesale platform where more than 1,000 brands sell to 5,700 retail locations, so he sees the over-ordering problem from the side of the table buyers don't: the commission-driven volume deals, the credits and buybacks, and the cultivators growing to a demand signal that isn't real. That's why he was the right person to sit next to Andrew Watson for an hour on ordering. And when he needed an example of two stores with different customers, he picked Salem and Bend, because Oregon is home.

What we covered:

• How buyers order through Apex today (brand storefronts, the marketplace and live-updating sheets), and why the 8am menu is out of date by noon
• Why strain-by-strain reports double your order, using a real Massachusetts store where 19 strains sold but a $62k order only needed to be $32k
• A live demo of the new Apex integration in Happy Buyers: pull the live Apex menu matched to a product line, skip what didn't sell at that store, and build the order
• How volume discounts push buyers to over-order, and how that margin disappears for retailers and brands alike
• Q&A on ordering cadence (turn inventory twice inside your net terms), what to do with slow items loyal customers still buy, and the biggest ordering problem in plain words

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