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March 3, 2021

Trend Report: Best-Selling Cannabis Products in 2021 & More

Matt Dell

As cannabis dispensaries keep on through another year marked by online retail and socially distanced measures, Happy Cabbage compiled data on adult-use sales across product types.

Valentine’s Day might have passed, but loving cannabis is a year-round occasion. New trends for 2021 keep unfolding! So, what are customers purchasing?

Take a look at the data on the best-selling cannabis products so far this year and other key market indications.

Sales, Orders, & Customers  

We measured total sales, order, and customer volume across products sold at the dispensary. Here are the charts:

Product breakdown of sales from December 31st, 2020 to February 16th, 2021
(days = 47); data for plants, clones, and seeds were collected non-consecutively in the same timeline (days = 16).



Total customers breakdown by product from December 31st, 2020 to February 16th, 2021 (days = 47); data for plants, clones, and seeds were collected non-consecutively in the same timeline (days = 16).


Total orders by product from December 31st, 2020 to February 16th, 2021 (days = 47); data for plants, clones, and seeds were collected non-consecutively in the same timeline (days = 16).



Key Analysis: Flower, Concentrates, and Plants

Our data suggest that flower remains the most popular form of consumption among adult-use patients. Flower and pre-rolls were the first and third most-ordered products by customers.

However, concentrates and vapes were the second-highest-grossing and ordered products at dispensaries.

The data offers no distinction as to whether the most purchased form was either pure or in vape cartridges.

However, there may be a basis for further research, mainly into the product market's recovery from both the 2019-2020 vape illness outbreak and pandemic-related slowdown of the cartridge supply chain.

While plants, clones, and seeds were the least ordered product, our findings showed an average order size (in a 1:1 customer order ratio) of $239.31.

Daily Total & Product Sales Volume

Happy Cabbage measured daily sales by product and total volume. Keep reading for the charts and our findings:  



Key Analysis: A Growing Edible Market

Reports have surfaced early in February on the potential for growth in the cannabis edibles market. Furthermore, our findings suggest a possible upwards trend in edibles consumption among consumers.

One reason for this might be lower production and supply costs for non-chocolate edibles, such as cannabis gummies, made both in higher volumes and shorter periods.

Of course, the rise in edibles may also be attributed to a possible shift away from concentrates.

Our findings indicate a potential downward trend in the cohort that would need to be re-evaluated later in 2021.


Wait! – One Quick Question…


TLDR? Check Our Key Points

  • Flower and concentrates were the best-selling products on dispensary shelves, grossing respective totals of $11,378,361.72 and $5,625,333.25 from December 31st to February 16th.
  • Edibles were the fourth-most ordered and third best-selling product.
  • Our findings suggest a potential upward trend in the edible market, potentially indicating more efficient production and supply management forms.

  • Further trend research must be conducted on vapes and concentrates on measuring the impact of both coronavirus supply chain slowdowns and the vape crisis.


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