Happy Cabbage Expands Offering, Launching with Surfside, Advertising DSP

Happy Cabbage Analytics is pleased to announce a new integration with Surfside, a cannabis advertising DSP.

The integration extracts ideal audiences from your customer base via machine-learning, resulting in more precise ad targeting and higher return on ad spend (ROAS).

Implementing advanced segments is easy. Happy Cabbage Analytics uploads the audience into the Surfside system, and Surfside begins reporting on the results. Users can request audience exporting and importing from Happy Cabbage Analytics.

In a pilot study, Happy Cabbage audiences for advertising performed 2x better than generic 1st party and prebuilt geo-targeted segments.

Using Happy Cabbage audiences for cannabis advertising resulted in a cost-per-action (CPA) of $59.19 compared to $102.74 with the DSP audience.

Interested in learning more about Happy Cabbage’s audience targeting capabilities? Book a demo with us or join a weekly walkthrough today.