GLOSSARY TERM

Sell-through rate

Sell-through rate shows how much of the inventory you’ve sold compared to what you originally bought. It’s a percentage that helps you understand how well a product is selling. A high sell-through rate means the product is popular and moving quickly. A low rate means the product might not be selling well and could be overstocked. How to calculate sell-through rate: (Units Received / Units Sold) x 100