Jim and Valerie Inglebright, who were born and raised in their community of Fairfield, CA, independently own and operate the cannabis retail store, The Bright Spot.
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Before The Bright Spot, Jim ran a tow truck company, a NASCAR team, and an auto body repair shop all over the span of 42 years. He’s best known in Fairfield as a race car driver and entrepreneur.

Years later, the Inglebrights became caregivers for Valerie’s mom Doris. They discovered Doris was overtaking opioids and needed to find another option for her medicine. The solution was to find a cannabis dispensary. Fortunately, she was able to use cannabis gummies to transition off of prescription painkillers. Her quality of life improved greatly.

Jim and Valerie became believers in the power of cannabis, and decided to open a cannabis retail dispensary on the same land they had owned and operated their other businesses on for over two decades.

Authenticity is the Key to Success

The Bright Spot team engages with the community consistently, authentically, and with loving spirits. They give back to their community by throwing events every quarter which are packed with giveaways and educational materials. These events cultivate community, and attendees span from growers to producers to customers and neighbors. They connected with the people of Fairfield and beyond through authenticity and care.

The Bright Spot saw a spike in sales on these event days by using Happy Operators for data and insights. The Operations Manager of The Bright Spot, Nick Avey, insists that Happy Operators is his “favorite form of analytics bar none.” According to Nick, their text marketing focuses more on engaging their community and less on selling products, but these efforts still naturally generate sales.

How They Mobilized Their Customers to Win the Emerald Cup Award

Two text campaigns sent through Happy Marketers helped them secure the finalist position in the first round of the Emerald Cup Competition. After winning the top three finalist position, the voting period for The Emerald Cup award lasted for only three days.
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Normally they don’t send back-to-back texts, but this award was important to them, so Nick sent out three days worth of texts through Happy Cabbage, and the community showed up in support. During this time, customers in the store frequently told them at check-out, “we just voted for you guys, hope you win!”
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In total, The Bright Spot sent 5 text campaigns that equalled 21,187 touches with a link to vote on The Emerald Cup’s website. With the help of their campaigns, The Bright Spot now holds the coveted “Best Dispensary in Northern California” Emerald Cup Award.