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The Botanist built a centralized buying operation with Happy Buyers.

About The Botanist

The Botanist is a multi-state cannabis retailer operating 11 dispensaries across Ohio, New Jersey, and Massachusetts. Known for its thoughtful retail experience and disciplined approach to assortment and merchandising, The Botanist focuses on making cannabis more approachable for everyday consumers while maintaining a strong emphasis on product quality, education, and customer experience.

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Client
The Botanist
Headquarters
Massachusetts
Number of locations
11
Tool used
Happy Buyers
Industry
Cannabis retail

The challenge

Before Happy Buyers, purchasing at The Botanist depended on spreadsheet workflows built from Dutchie exports.

Inventory decisions were managed through manual reporting, VLOOKUPs, pivot tables, and disconnected spreadsheets across stores. At the time, the company did not yet have a formalized buying department.

That made it difficult to:

• Standardize purchasing decisions
• Track inventory KPIs consistently
• Scale buying across locations
• Onboard dedicated buyers
• Manage inventory with precision

As the business evolved, the team needed a system built specifically for retail buying.

We technically had the data before, but it was buried in spreadsheets, hard to trust, and even harder to act on. Without a centralized system, we were essentially flying blind.

Happy Buyers revealed further cracks in the foundation

The Botanist evaluated several solutions before choosing Happy Buyers. The major differentiator for them was the Product Lines feature set.

Instead of replenishing inventory SKU-by-SKU, Product Lines allowed the team to evaluate demand across related products, strains, and categories.

That exposed a major issue in the old process. When Beryl Jackowitz compared their best process for spreadsheet-based replenishment against Happy Buyers, the spreadsheet workflow overbought inventory by at least 25%. The reason was simple: spreadsheets treated every SKU independently.

Happy Buyers surfaced how products were actually selling inside the assortment.
If one top-selling SKU went out of stock, secondary products temporarily picked up velocity. Traditional replenishment treated that demand as permanent. Product Lines revealed the overlap and prevented unnecessary purchasing.

We were overbuying, which meant we had too much inventory, too much aged inventory, and we weren’t turning inventory before we paid the bill.

Building a real buying foundation

Happy Buyers became more than a reporting tool. It became the operational foundation for building a centralized buying team. Before implementation, onboarding buyers would have been difficult because there was no shared system for organizing purchasing workflows or inventory KPIs. Today, dedicated buyers use Happy Buyers as their primary purchasing environment across The Botanist’s retail platform.

The shift helped the company:

Centralize purchasing decisions

Improve consistency across stores

Align promotions and assortment planning

Onboard and train buyers faster

Create visibility into inventory performance

The team also gained significantly better visibility into:

Days on hand

Aged inventory

Inventory turns

Product velocity

Vendor performance

Bringing on Happy Buyers was like turning the lights on. We were doing a lot of the same things, but now that we had the lights on we weren’t doing them in the dark.

That visibility improved communication across buying, finance, and leadership teams. The tool didn’t change what they were doing as much as how clearly they could see and execute it.

Faster purchasing and better inventory flow

Happy Buyers dramatically reduced the operational burden of routine purchasing. For evergreen products, buyers can now generate replenishment carts in minutes instead of spending hours manually building orders. The team also began using live dashboards directly inside vendor meetings to review:

Aged inventory

Days on hand

Sell-through rates

Inventory position by brand

That created faster, more transparent conversations with wholesale partners.

The platform also helped The Botanist evolve the structure of its retail operation itself. Rather than relying on inventory coordinators to manage purchasing, the company built a dedicated buying function supported by centralized data and standardized workflows.

Outcomes

Financial improvements

One of the most important outcomes was improvement in cash conversion cycle performance. This is a finance term for “do you sell a product before or after you pay for the product?”

“We went from a positive cash conversion cycle to a negative cash conversion cycle. Now we’re generating cash from inventory before we even have to pay for it.”
— Matt Comerford

If you have to pay for a product before it’s sold, that’s a positive cash conversion cycle. If you sell it before it’s paid, it’s a negative conversion cycle. It feels counterintuitive, but it means something very important.

Previously, inventory purchases tied up cash for extended periods. Now, inventory is turning quickly enough that revenue is often collected before vendor payments are due.

The result was stronger operational confidence in retail inventory investment and a more disciplined buying organization overall.

Operational improvements

From November ‘25 to February ‘26, The Botanist achieved:

17 day

Reduction in days on hand from 41 to 24 days across all markets

58% improvement in inventory turns

$588,000

Reduction in overstocked and aged inventory (or 23%) 

$468,000 reduction just in aged inventory

$105,000

increase in gross profit (or 6%) 

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