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Transforming inventory management and purchasing at Pure Options

About Pure Options

Pure Options is one of Michigan’s leading cannabis retailers, with multiple locations and a central warehouse. Like many operators, their team was buried in spreadsheets, exporting fragmented data from Dutchie, and spending 20–30 hours every week reconciling reports just to place orders.

The manual process led to overbuying, aging inventory, missed sales opportunities, and slow response times to changing consumer demand.
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Client
Pure Options
Headquarters
Michigan
Number of locations
6
Tool used
Happy Buyers
Industry
Cannabis retail

The challenge

Manual, error-prone processes

Pure Options’ centralized purchasing team relied on POS exports and spreadsheets to forecast demand and manage stock. The result was constant risk of overstock, stockouts, and inaccurate forecasts.

Fragmented communication

With multiple stakeholders involved in purchasing decisions, store managers and buyers often worked from different numbers, creating inefficiencies and misalignment.

Market volatility

Michigan’s fast-moving cannabis market required immediate insight into product performance and demand shifts. Pure Options lacked the real-time visibility to react with confidence.

The solution

Pure Options partnered with Happy Cabbage to implement Happy Buyers, tailoring the platform to fit their unique workflows through collaborative onboarding and ongoing support.

The key features they used at Pure Options included:

Automated demand forecasting

They could now access real-time demand reports by SKU, brand, and category, with adjustments for out-of-stocks and blackout dates for holidays and promotions.

Centralized, data-driven purchasing

A single system to streamline purchasing across stores and their central warehouse, enabling both bulk buying and precise store-level allocation.

Customizable workflows

SKU groups (customers that want 1g infused prerolls instead of a specific brand product), case size management, and automated reporting adapted to Pure Options’ operational model.

Happy Buyers has been a game changer for us. We're able to see what's moving, avoid overbuying, and make smarter decisions for each store. The support and customization from the Happy Cabbage team made all the difference.

Nick Hatfield
Head of Purchasing, Pure Options

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The Results

Pure Options saw $28k average saved per store within 30 days of using Happy Buyers through reduced overstock and aged inventory. Aside from the amazing cash flow generated for each store, they also achieved:

Significant time savings

Manual purchasing and reporting dropped from dozens of hours each week to just minutes per order.

Improved inventory accuracy

With demand groups and real-time analytics, Pure Options reduced overstock and aging inventory while keeping top products in stock.

Smarter decision-making

Buyers could slice data by store, category, and price point to localize assortment and react quickly to market changes.

Stronger vendor relationships

Better visibility into brand and product performance allowed for more effective negotiations, improved deal structures, and optimized bulk purchases.

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