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Highly competitive but keeping lean: How CONBUD manages the freshest flower in Manhattan

About CONBUD

CONBUD operates in Manhattan, one of the most competitive cannabis markets in the country.

Led by CEO Coss Marte and Buyer Peter Mercado, the team has built a disciplined approach to buying and inventory management. As new stores continue to enter the market and brands compete for shelf space, CONBUD has focused on maintaining a lean assortment, closely monitoring product performance, and making purchasing decisions based on what customers are actually buying. Their low aged inventory keeps flower fresh and turnover high, making brands happy and customers excited for new product.
That approach has helped them stay flexible, protect cash flow, and keep inventory aligned with demand as the New York market continues to evolve.
Wana brands logo
Client
CONBUD
Headquarters
New York
Number of locations
3
Tool used
Happy Buyers
Industry
Cannabis retail

The results

~20 hours per week saved on inventory analysis and reporting

63% reduction in aged inventory cost

8% increase in weekly revenue without an increase in discounting

Those 20 hours saved get poured into managing vendor relationships that increase sales

0.8% of inventory aged +90 days puts them in the #1 spot of Happy Buyers users, which is 76% better than when they started with us

The average eighth is on their shelves for under a week, meaning customers can get guaranteed the high potency and quality, complimenting the strong brand and community presence.

The challenge

Operating in New York means adapting to constant change. New competitors enter the market regularly, customer preferences evolve quickly, and brands continuously introduce new products and promotions.

For CONBUD, the challenge wasn't finding products to buy. It was determining which products deserved more investment, which products had run their course, and how to keep inventory aligned with demand without tying up unnecessary cash.

Like many retailers, the team relied on spreadsheets and manual reporting to understand what was happening across the business. Pulling together inventory performance, sales velocity, and purchasing data required significant time and effort.

As competition increased, the need for faster and more consistent decision-making became increasingly important.

Having the data at my fingertips changed everything. What used to take me hours of pulling reports and working through spreadsheets is now right in front of me. It's made my job exponentially easier.

The solution

Today, inventory reporting and performance visibility live in a single workflow through Happy Buyers. Purchasing and inventory review now follow a standardized weekly process, covering product velocity, inventory levels, category trends, and purchasing decisions.

Peter maintains a simple standard when evaluating the assortment. Products are expected to earn their place on the shelf. If performance slows, the team takes a closer look and determines whether inventory levels, pricing, merchandising, or the product itself needs attention.

That same discipline extends to vendor relationships.

Rather than taking on additional inventory because of incentives or large purchase opportunities, CONBUD focuses on brands that actively support sell-through and understand the realities of retail operations.

We're looking for partners, not just suppliers. The brands that perform best are the ones that understand retail, support sell-through, and work with us to build the category.

This approach helps the team maintain a productive assortment while remaining flexible enough to introduce new products and respond to changing customer demand.

The impact

Better visibility has made inventory conversations faster, clearer, and more objective.

Instead of relying on multiple spreadsheets and manually stitching together reports, the team uses Happy Buyers to quickly understand what is working, identify slow-moving products, and make adjustments before inventory becomes a problem.

The result is a tighter assortment, more confidence in purchasing decisions, and greater consistency across the business.

That visibility has also reinforced a philosophy that guides every buying decision at CONBUD.

I don't care what kind of deal you offer. I'm not going to over order.

As new stores continue to enter the market and competition for customers increases, CONBUD remains focused on the fundamentals: inventory productivity, disciplined purchasing, and strong vendor partnerships.

For the team, success isn't about carrying more inventory. It's about carrying the right inventory.

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