insights@happycabbage.io4154390279

Urban Flavours

Delivery
Dreamy Delivery brings you a highly curated menu of cannabis products vetted by industry professionals. They are based in Northern California.
Company
Urban Flavours
Location
California
Partners
-
Client Type
Delivery

The Dispensary

Urban Flavours Delivery is a Medical Cannabis Delivery Service servicing customers who cannot visit a dispensary. We are dedicated to providing healing medical marijuana to homebound patients or cannabis customers that have difficulty getting around. 


The Problem

Urban Flavours transitioned from one POS system to another. Additionally, Urban Flavours faced many marketing challenges, including:

  1. Finding Marketing Platforms that will allow Cannabis Advertisement
  2. Reaching new customers that are outside of Weedmaps Ecosystem
  3. SMS filtration is starting to become an issue.
  4. Security/Safety issues
  5. Speed of communication



The Approach

  1. By integrating with opt-in forms on their website, they’d put Weedmaps pins out to identify VIP customers to send special deals and menus that were only available through SMS. 
  2. Conducted a large market area expansion, optimizing overall investment in customer acquisition. Made subscription services spend more efficient by broadening reach once VIP customers were identified, and targeted specific geographic locations beyond their initial local delivery market. 
  3. Maintained consistent communications each week with customers targeted for ticket size, last purchase, last contact, etc. with imagery instead of plain text SMS messages, 



Results

Material, measurable ROI made it easier to understand what communication created higher engagement and conversion, and revealed key opportunities.  With the first six months of Happy Cabbage’s integration implemented, the results began to roll in: 




A few months after starting with Happy Cabbage, Dreamy Delivery’s owner shared the following sentiment:
“Through Polaris we are able to use our own customer base to remarket, target market, and stay engaged with our customers.  The image feature has eliminated the SMS Filtration problem. Repeated reminders of what we have in stock and on sale to our customers is a great way to train our customers to go to our website instead of Weedmaps which increases our customer retention.”