insights@happycabbage.io4154390279

Sava Delivery

Delivery
Originally founded in 2017 to empower consumers with medical challenges.
Company
Sava Delivery
Location
California
Partners
-
Client Type
Delivery

Meet The Retailer

A photo of Andrea Brooks and Amanda Denz of Sava


Originally founded in 2017 to empower consumers with medical challenges, Sava is the only women-, Latinx-, and LGBTQ-, locally-founded and owned delivery service in the Bay Area, committed to having half the brands they carry be women-owned, and 20% be BIPOC-owned.

Delivering only personally-vetted products to a large network of customers in the SF Bay Area, Sava provides products for everything wellness, athletic recovery, and recreational use.


The Problem: Customer Outreach

One of Sava’s challenges was the ability to reach their at-home, delivery-reliant customers with customized messaging.

Without direct links to their online menus, potential customers had to already have a developed awareness of the Sava brand, and had to make a deliberate, informed journey to their website for orders.

Sava also dealt with marketing challenges that a lot of cannabis companies face, like sending text messages to their customer base without the fear of carrier filtering or getting flagged for communications.


The Approach: Using Data to Target

  1. Identify top spenders who spend on average $50 or more per ticket, and then incentivizing with promotional offers.
  2. Leverage advanced targeting and key opportunities to identify customers who haven’t purchased in 3 weeks or more.
  3. Prioritizing customer retention and personalized buyer experience, being mindful of avoiding repeat campaigns or over-communicating with specific customer segments.


The Results

Material, measurable ROI made it easier to understand what communication created higher engagement and conversion, and revealed key opportunities.

With the first six months of Happy Cabbage’s integration implemented, the results began to roll in:

993% average increase in 24 hour ROI
21% increase in average customer recapture
14% increase in average campaign conversion rate


A few months after starting with Happy Cabbage and Blaze, Sava’s shared:


"Happy Cabbage has completely changed how we handle our marketing and daily operations. We saw results immediately with the campaign feature, and continue to adapt our strategy to the new opportunities the tool presents us.”