Originally founded in 2017 to empower consumers with medical challenges, Sava is the only women-, Latinx-, and LGBTQ-, locally-founded and owned delivery service in the Bay Area, committed to having half the brands they carry be women-owned, and 20% be BIPOC-owned.
Delivering only personally-vetted products to a large network of customers in the SF Bay Area, Sava provides products for everything wellness, athletic recovery, and recreational use.
One of Sava’s challenges was the ability to reach their at-home, delivery-reliant customers with customized messaging.
Without direct links to their online menus, potential customers had to already have a developed awareness of the Sava brand, and had to make a deliberate, informed journey to their website for orders.
Sava also dealt with marketing challenges that a lot of cannabis companies face, like sending text messages to their customer base without the fear of carrier filtering or getting flagged for communications.
Material, measurable ROI made it easier to understand what communication created higher engagement and conversion, and revealed key opportunities.
With the first six months of Happy Cabbage’s integration implemented, the results began to roll in:
A few months after starting with Happy Cabbage and Blaze, Sava’s shared:
"Happy Cabbage has completely changed how we handle our marketing and daily operations. We saw results immediately with the campaign feature, and continue to adapt our strategy to the new opportunities the tool presents us.”