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Dreamy Delivery

Delivery
Dreamy Delivery brings you a highly curated menu of cannabis products vetted by industry professionals. They are based in Northern California.
Company
Dreamy Delivery
Location
California
Partners
-
Client Type
Delivery

The Dispensary

Dreamy Delivery brings you a highly curated menu of cannabis products vetted by industry professionals. They are based in Northern California. 


The Problem

Dreamy Delivery dealt with marketing challenges that a lot of cannabis companies face, like sending text messages to their customer base without the fear of carrier filtering or getting flagged for communications.


The Approach

  1. Identify top spenders who spend on average $50 or more per ticket, and then incentivizing with promotional offers. 
  2. Leverage advanced targeting to identify customers who haven’t purchased in 3 weeks or more. 
  3. Evaluating customers above a certain order size, being mindful of avoiding repeat campaigns or over communicating with customer segment. 


Results

Material, measurable ROI made it easier to understand what communication created higher engagement and conversion, and revealed key opportunities.  With the first six months of Happy Cabbage’s integration implemented, the results began to roll in: 




A few months after starting with Happy Cabbage, Dreamy Delivery’s owner shared the following sentiment:
“With Polaris we have been able to send targeted messages that we believe our consumers appreciate, which in return gives us the confidence to continue to expand our marketing efforts to increase ROI.”