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Canex Delivery

Delivery
Canex has been providing quality cannabis products to the Bay Area since 2003. They’ve thrived in the market by providing simple, transparent services to their clientele. 
Company
Canex Delivery
Location
Los Angeles
Partners
-
Client Type
Delivery

The Dispensary

Canex has been providing quality cannabis products to the Bay Area since 2003. They’ve thrived in the market by providing simple, transparent services to their clientele. 


The Problem

One of Canex’ biggest challenges was  the ability to advertise on popular advertising platforms like Google, using loopholes such as off-site landing pages. These are less effective, because it requires the potential customer to make extra clicks to get to our website. The less clicks the better conversion. This forced them  to rely on websites like Weedmaps, which can get expensive and saturated with competition. 


The Approach

Leveraging key opportunities and advanced targeting, Canex was able to identify and convert recurring customers, and retain customers newly acquired by Weedmaps. 

  1. Combine the Weedmaps strategy of geolocalized advertising through Polaris’ tooling to discover new customers and look into their advertising spend. 
  2. Leverage geolocalization for customer retention by better understanding customer preferences in different areas. 
  3. Maximizing the efficiency of customer acquisition spend by using the Polaris tool to retain Weedmaps’ acquired customers. 


Results

Material, measurable ROI made it easier to understand what communication created higher engagement and conversion, and revealed key opportunities.  With the first six months of Happy Cabbage’s integration implemented, the results began to roll in: 




A few months after starting with Happy Cabbage, Canex’ owner shared the following sentiment:
“The Happy Cabbage platform has a vast number of metrics compared to the competitors that we’ve used in the past. This makes our text advertising more effective and cost efficient. The Happy Cabbage texting platform is clearly superior to other platforms, and is a vital asset to our growth, and position as a leading cannabis delivery company. Another incredible feature is the heat map, which compliments our unique advertising strategy through online cannabis advertising platforms.”