BASA Improves Customer Experience & Increases Sales with Polaris

A simple survey and supercharged SMS marketing strategy went a long way for the San Francisco-based retailer.
Basa
Opened
Location
Product
Services
2003
San Francisco
Polaris
Dispensary & Delivery
Born in the Prop 215-era California market, BASA opened under the "speakeasy' concept on San Francisco's Mason Street, initially operating under the Compassionate Use Act before expanding locations and their dispensary business model as recreational legislation emerged. BASA runs as a "compassion-based enterprise" with a focus on cannabis medicinal value, supporting non-profit advocacy groups, and a commitment towards helping people.

The Problem

In May 2019, Basa realized that they were capturing a lot of valuable data that they weren’t leveraging in a meaningful way.

Realizing the potential to navigate their customer landscape, create a more tailored user experience, and make important business decisions, they sought after software solutions.

The Approach

To better understand their customers’ preferred modes of communication, they ran a survey for customers through email to see whether SMS was an effective mode of communication:

• After 98% of customers responded that they preferred SMS messaging to other communication, Basa started building their SMS communication strategy

• With SMS as their key channel, they focused on gaining back lost customers.

• With Polaris, they uber-customized their messaging based on product preference and order frequency, including special promotion links.

"Put simply, Happy Cabbage is the best software purchase we ever made."
Basa
San Francisco, CA

The Results

A brief summary on the results and the impact that Happy Cabbage's product had on their business.

470 Customers Recaptured

Basa brought back a ton of previous customers that hadn't visited their store in a while, resulting in $37k of revenue.

$865,956 revenue gained in 7 days!

The number speaks for itself - thanks to BASA using Polaris data-driven text marketing.

$9 per text message ROI

For every text BASA sent via Polaris, they saw $9 in revenue as their return on investment.