In May 2019, Basa realized that they were capturing a lot of valuable data that they weren’t leveraging in a meaningful way.
Realizing the potential to navigate their customer landscape, create a more tailored user experience, and make important business decisions, they sought after software solutions.
To better understand their customers’ preferred modes of communication, they ran a survey for customers through email to see whether SMS was an effective mode of communication:
• After 98% of customers responded that they preferred SMS messaging to other communication, Basa started building their SMS communication strategy
• With SMS as their key channel, they focused on gaining back lost customers.
• With Polaris, they uber-customized their messaging based on product preference and order frequency, including special promotion links.
"Put simply, Happy Cabbage is the best software purchase we ever made."
A brief summary on the results and the impact that Happy Cabbage's product had on their business.
Basa brought back a ton of previous customers that hadn't visited their store in a while, resulting in $37k of revenue.
The number speaks for itself - thanks to BASA using Polaris data-driven text marketing.
For every text BASA sent via Polaris, they saw $9 in revenue as their return on investment.