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In May 2019, Basa realized that they were capturing a lot of valuable data that they weren’t leveraging in a meaningful way.
Realizing the potential to navigate their customer landscape, create a more tailored user experience, and make important business decisions, they sought after software solutions.
To better understand their customers’ preferred modes of communication, they ran a survey for customers through email to see whether SMS was an effective mode of communication:
• After 98% of customers responded that they preferred SMS messaging to other communication, Basa started building their SMS communication strategy
• With SMS as their key channel, they focused on gaining back lost customers.
• With Polaris, they uber-customized their messaging based on product preference and order frequency, including special promotion links.
"Put simply, Happy Cabbage is the best software purchase we ever made."
A brief summary on the results and the impact that Happy Cabbage's product had on their business.
Basa brought back a ton of previous customers that hadn't visited their store in a while, resulting in $37k of revenue.
The number speaks for itself - thanks to BASA using Polaris data-driven text marketing.
For every text BASA sent via Polaris, they saw $9 in revenue as their return on investment.
Staying ahead of your competition starts with knowing more about your business and the opportunities you need to seize. Happy Cabbage gives you the roadmap.
Let us personally show you how its done.
