APRIL 9, 2020
How do we empower cannabis users in an unprecedented time?
These past few weeks have shown some fundamental changes in the way we live our lives. The severity of the COVID 19 virus and its effects have impacted millions, and will undoubtedly leave an impression long after this storm is weathered.
But an interesting trend has surfaced, where consumers who typically look to groceries and pharmacy runs as the bare necessities of surviving a period of confinement are also acknowledging cannabis as an essential part of their everyday lives.
State governments have started to recognize this as well, classifying adult-use cannabis as essential in 8 states over the past few weeks. On a more global front, this designation serves to assist municipalities and businesses in their decision making around the types of employees considered essential for the health, safety, economic, and mental well-being of the country. Nevertheless, with shelter in place now in effect, operations for these cannabis businesses have changed, and so have cannabis trends.
The cannabis industry holds a fairly new customer base, partially due to its more recent legalization, but also because of implied limitations on cannabis advertising nationwide. With this new network of customers, reliant on the recommendations and tailored consulting practices that dispensaries provide, many cannabis consumers are left having to make product decisions on their own from an online platform, without much knowledge to back up their purchases. We’ve seen that online ordering systems in the cannabis industry can sometimes contain limited information, outdated product descriptions, and sometimes no photos. Customers are left to explore products on their own with insufficient information available on the apps or sites they’re using to order.
And for customers who are curious about cannabis, but who have no information on products or brands, the knowledge gap grows larger. Between flower, concentrates, edibles, oils, etc., how does one make the right choice? How does cannabis react with their medication? How much should someone order for a given period of time? With so much to navigate, consumers are unable to talk to the budtenders and dispensary employees who have helped them make product decisions in the past.
So the question remains, “How do we get information into the hands of consumers, so they’re empowered to make their own decisions with health and safety in mind?” Are there any services out there that can answer this question?
ZolTrain educates consumers and retailers on cannabis brands and products for when they can’t shop in-person, making information on products more easily digestible and available to everyday and canna-curious consumers alike.
And how do we account for specialized medical needs of consumers?
Enter Leaf411. A nurse staffed hotline and chat service where consumers can ask nurses and other medical personnel about hemp and marijuana.
We’re now working with retailers to allow them to connect their customers directly with product knowledge to make their purchase decisions, and with medical professionals to help them navigate safe consumption.
Brands and retailers are getting the exposure they deserve, and customers are making more informed decisions.
Happy Cabbage, Zoltrain, and Leaf411 are working together to help consumers find the cannabis product information they need to make the right purchase and consume it safely - contact firstname.lastname@example.org for more information.
We're Happy Cabbage Analytics, an integrated data platform that is revolutionizing how cannabis businesses target customers with analytical insights and integrated SMS messaging campaigns.